When was tanning lotion invented

A director at the English National Institute for Medical Research stated that people wore too much clothing, and recommended low neck dresses and silk stockings. Fashion and makeup brands responded to the suntan and sunbathing trend with new products. Swimming costume trends shifted from a covered, more conservative look in the s, to the more revealing one piece in the s, making it easier to get a tan. As discussed above, cosmetic companies capitalized on the growing tanning market with products to both fake a tan or enhance a tan introduced during this decade.

These included bronzing face powders, tanning oils, and tanning lotions. As explained above, the public learned about the dangers of sun tanning in the s.

UV radiation was recognized as a carcinogen for the first time in , and the US Public Health Service encouraged people to refrain from tanning. They point out that not only is excessive sun very drying and aging to the skin but that it may bring on serious skin conditions later in life. Once the public learned about the potential dangers of sun exposure, demand for sun protection increased.

While the first chemical sunscreen was made from titanium oxide or zinc oxide, the first commercial chemical sunscreen used benzyl salicylate and benzyl cinnimate instead. The FDA decided to recommend labeling because, with so many new sunscreens on the market, the difference in efficiency was hugely in doubt. Although the public was alerted to the dangers of suntanning in the s, because people believed tanned skin looks more attractive, tanning did not go out of fashion.

A suntan was a fashion accessory, and the desired color was hotly debated. Clothing necklines became square to accommodate tanning. Life magazine, Warnings about the dangers of tanning increased in the media, but it did not impact the trend heavily. Even popular magazines and newspapers are beginning to discuss the dangers of too much sunshine.

Women are discovering too, from sad experience, that acquiring a heavy coat of tan, year in and year out, robs the skin of its natural oils and leaves the tissues dry, roughened, coarsened, and a fertile field, as it were, for lines and wrinkles.

Consumers demanded better sun protection following the heavy warnings about sun exposure in the press. Coppertone, a red jelly-like sunblock, was invented by Benjamin Green in the US in the s.

To save money during the war, some women used tea bags or gravy granules on their legs to achieve a tanned appearance. The bikini was invented in by Jacques Heim and Louis Reard, making it easier to tan all over. The bikini was deemed scandalous because of all the flesh it leaves on display, especially because it exposes the navel.

Dancer Micheline Bernardini was happy to model the bikini, and this helped slowly increase its acceptance. From the s onwards, more and more disclaimers and warnings about the potential risks of tanning mostly cancer and photoaging were cited in articles. Compared to the first releases in the s, artificial tanning products improved greatly in the s.

Man-Tan, the first known self-tanner with DHA, was brought to market in The dihydroxyacetone DHA made it possible for a tan to develop on the skin over time, rather than producing a mere makeup stain. A darker tan came into vogue in the s. This involved changing your sunbathing position regularly to get an even tan all over your body.

Other strategies at the time included mixing baby oil and iodine all over your skin, or rubbing salt all over your skin. It took until the s for the bikini to gain a noticeable level of social acceptance, thanks to the change in social attitudes within the society at the time. Tan-though fabric swimwear was invented in This fabric contained s of tiny holes that allowed one-third of UV sun rays to transmit through the fabric about SPF 3.

The indoor tanning industry emerged in the US for the first time in — making it possible to get a real tan, even if you lived in a colder climate. There was a lot of uncertainty amongst the FDA when it came to the safety of sunscreens in the s. Initially, they were treated as over-the-counter-only drugs. The FDA required more labelling for reassurance.

In , they reassured that sunscreens are safe and effective to protect the skin from burning, prevent cancer, and prevent premature aging of the skin. Malibu Barbie even had tan lines! Both the bikini and one piece bathing suit were popular in the s. The highest rate of skin cancer in the world occurs in Australia.

In the s, a public health campaign in both advertising and public schools launched to encourage safety in the sun. Australian Public Health Campaign, s Researchers later analyzed the effectiveness of these campaigns, with a particular focus on six popular fashion magazines in Australia.

They found models in fashion magazines increasingly sported a lighter tan over time. Fewer darker-tanned models featured in the magazines compared to 10 years prior. More models also wore hats following the public health campaigns. However, a lot of the damage was already done. Tanning lotions pres produced a deep dark tan. They contained only small amounts of sunscreen, and many featured ingredients like coca butter and baby oil.

In response to greater concern from Government bodies and the public in general, marketing tactics needed to change. Tanning lotion brands began to emphasize the sun protection in their products.

The focus was now on a healthy deep tan. Indoor tanning salons developed UVA only beds. However, little research supported the assertion that UVA only beds were safe. The worries about tanning safety escalated in the s.

Sunbed use was increasingly criticized by the medical community in the late s and early s. Between and models in magazines increasingly sported lighter tans and more and more wore hats. Fashion Designer Eileen Ford The s and s fermented artificial tanning products and tanning beds in the US market. Tanning was, of course, still a dominant part of western culture in the s.

However, there are some signs that the tanning mania of the recent past has slowed to some extent in the past 20 years. Suddenly the pale look was all over the silver screen this decade, with vampire series like Twilight and period dramas such as Downton Abbey influencing trends.

One study examined the tan levels of models in a sample of In Style and Seventeen magazine published in the year Most of the models posing in both publications in the sample did not have any tan at all, or just had a light tan. In spite of the changes above, the preference for a tan increased in the noughties.

The obsession with pasty vampire Edward Cullen aside, people still seemed to prefer the tanned look. The popularity of self-tanning products is increasing year on year, in part because of innovations in ingredients, and with new products like tanning waters, anti-aging tan drops and also a fusion between tanning and skincare.

The self-tanner market grew by Survey data indicates indoor tanning by adults reduced from 5. For women, the rates reduced from 8. Rates among white women 18 — 21 indoor tanning rates fell from Brands emphasize body positivity and self-acceptance more than ever in their advertising campaigns. The impact this marketing strategy has on the tanning industry remains if any to be seen. Martin et. You always provide such valuable information. Thanks for sharing your knowledge with us. Your email address will not be published.

Beauty Teeth Hair. Although fashion magazines often try to encourage better sun protection, the desire for a dark tan shows no signs of diminishing. We're not here to preach, but if you need some sunscreen recommendations, we're here to help. Sources not linked: [1] "Advertisement: Elizabeth Arden. October 1, June 22, July 20, Coco Chanel: An Intimate Life. New York: Penguin, Want the latest fashion industry news first?

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With the rising popularity of sunless tanning products, we have become more accepting of the slightly different look of a sunless tan. Resources— HuffPost , Fashionista , Racked. I am a mother of four and a freelance writer. I have spent most of my life in the historical town of Micanopy, Florida.

I spend quality time engaged in social media and I've used online research platforms extensively both for writing and for shopping research. Unlike most women, I hate malls and department stores. I do the bulk of my shopping online. I love the idea of a platform doing the research and comparison work to make online shopping easier for consumers. ReviewThis has given me the opportunity to engage in online shopping research even when I'm not doing the buying!

Though I've been known to splurge on some of the top-rated products for myself. By Coleen Figner Published Sep 13, Share Share Tweet Email.