Storytelling why important

Visual learners appreciate the mental pictures storytelling evokes. Kinesthetic learners remember the emotional connections and feelings from the story. Stories stick Storytelling also helps with learning because stories are easy to remember. Organizational psychologist Peg Neuhauser found that learning which stems from a well-told story is remembered more accurately, and for far longer, than learning derived from facts and figures.

Kendall Haven, author of Story Proof and Story Smart, considers storytelling serious business for business. He has written:. Your goal in every communication is to influence your target audience change their current attitudes, belief, knowledge, and behavior.

Information alone rarely changes any of these. Research confirms that well-designed stories are the most effective vehicle for exerting influence. Stories about professional mistakes and what leaders learned from them are another great avenue for learning.

Appealing to all sorts of learners. Risk-free learning. Inspiring motivation. To understand why storytelling should be a priority for marketers, I turned to James Warren, founder and CEO of Share More Stories, a storytelling insights company, and senior director of brand strategy for JMI, a Richmond-based marketing firm. Below, he shares three reasons why he believes that storytelling is the best way for marketers to engage customers.

Storytelling enables marketers to develop a deeper connection with the audience. Storytelling is a fundamental human experience that unites people and drives stronger, deeper connections.

From the earliest recorded history, storytelling was a method used by cavemen to communicate, educate, share, and connect. Storytelling is a powerful method for learning. As marketers, we should always be seeking to learn more about the world we live in, the brands that we represent, and the consumers that we serve. One of the things that is unique about stories is that they transmit knowledge and meaning.

We learn from observations, first-hand experiences, and by sharing those experiences through stories. Storytelling can be a powerful tool that enables marketers to understand what is going on in the marketplace and what that means for the customer, consumer, society, brand, and company. In addition to being an important strategic tool, storytelling can be an important tactical tool that lets marketers engage consumers in a fragmented media world.

Because there is such media fragmentation, consumers are not just looking for different experiences but different delivery. It just means you try your best to obey him and keep out of trouble :.

HI Levi, I think that would be a great way to teach your children! Your email address will not be published.

When you tell a story, you spark a connection. That is how humans have communicated since the beginning of time —by telling stories. Stories have been told since even before humans learned to read and write. Why Are Stories Important? We inevitably interpret the meaning in stories and understand ourselves better. Stories are universal Every culture has stories to tell.

Stories provide a timeless link to ancient traditions, legends, myths, and archetypes. But they also connect us to universal truths about ourselves and our world.

Stories help us understand our place in the world Stories transcend generations. Stories help us learn how to act wisely Stories make us human. There are a great many lessons to be learned from stories. When a story moves us, we are motivated to take action. And persuasion becomes unnecessary.

Stories help shape our perspective of the world Everyone has a story to tell. It is your perspective that shapes the meaning of your stories. Stories help us understand other people and their perspectives Have you noticed how you are drawn to someone when they tell their story?

Stories pass down knowledge and morals We know that some of the most exceptional teachers and luminaries from different cultures have passed on wisdom throughout time, and they have done so primarily through stories.

Why Stories Matter Even as technology presents so many dynamic opportunities to create new content, humans will still crave stories so we can make sense of the world. Stories help us solve that problem. Stories will always matter, now and in the future. Tom Corson-Knowles. Kaelyn Barron on October 18, at pm.

Violet on July 13, at pm. Kaelyn Barron on July 19, at pm. Daniel on March 28, at pm. Kaelyn Barron on April 1, at pm.

Daniel Blair on April 3, at pm. Remi on April 16, at am. Can you have the author put it in kindle format? Rahul on March 19, at pm. I was just wondering how stories shape us as who we are. I meant to say how storytelling shapes who we are as human beings. Kaelyn Barron on March 27, at pm. David BIll on March 9, at pm. I read this and I liked it. Good article. Kaelyn Barron on March 12, at pm. Ezzy on November 20, at pm.

Kaelyn Barron on December 10, at am. Rose Kleidon on November 20, at pm. Kaelyn Barron on November 20, at pm. Jeff Lee Benneth on October 6, at pm.